• Location: São Paulo, Brazil (Hybrid)

• Report to: Senior B2B Marketing Director

About Us

ELSA is a global leader in AI-powered English communication training, dedicated to transforming how people learn and speak English with confidence. Founded in 2016 and headquartered in San Francisco, we operate across the U.S., Vietnam, Portugal, Indonesia, Brazil and Japan.

Powered by proprietary speech-recognition technology and generative AI, ELSA delivers real-time, hyper-personalized feedback to help learners improve pronunciation, fluency, and overall communication effectiveness. With over 50 million learners and 1 billion hours of anonymized speech data, ELSAs depth of language training intelligence is unmatched in the industry.

Our B2B flagship platforms ELSA Enterprise and ELSA Schools empower organizations and educational institutions to elevate communication capabilities and unlock personal and professional opportunities for their people. We design engaging, bite-sized learning experiences that adapt to each learner's goals and context, ensuring measurable improvement and lasting confidence.

Our vision is to become the global standard for real-time English communication training, enabling 1.5 billion language learners worldwide to speak clearly, be understood, and share their stories with the world.

Backed by world-class investors including Googles Gradient Ventures, Monks Hill Ventures, and SOSV, ELSA has been recognized among the top global AI innovators:

• Forbes Top 4 Companies Using AI to Transform the World

• Research Sniper Top 5 Best AI Apps

• ASU+GSV EdTech 150

• CB Insights Top 100 AI Companies

Join us in shaping the future of language learning and empowering millions to unlock opportunity through confident communication.

Role Summary

We are looking for a seasoned, self-sufficient generalist marketer to lead our LATAM marketing efforts, with a primary focus on Brazil and Mexico. This person will be our local marketing champion, acting as the go-to for everything regional, from hosting high-impact field events to managing agency-led digital campaigns and collaborating with global teams.

You’ll work closely with global demand generation and content teams to adapt and execute programs for the local market. You will also manage a trusted digital agency partner and be responsible for on-the-ground execution, budget ownership, and performance reporting across the region.

If you thrive in environments where you can own the strategy and roll up your sleeves to make it happen, we want to talk.

Key Responsibilities

• Develop and execute the LATAM marketing plan with a focus on Brazil and Mexico

• Own field marketing initiatives, third-party events, executive dinners, roadshows, partner events, and customer meetups

• Adapt and localize global campaigns and messaging for the regional audience

• Manage the digital agency to execute paid media, email, and digital campaigns

• Partner with regional sales leadership to align on target accounts for ABM strategies

• Track, measure, and report on key KPIs (MQLs, SAOs, ROI, etc.)

• Own the regional marketing budget

• Be the voice of the LATAM customer internally, feeding insights back to product, sales, and global marketing

What You Will Have

• 10+ years of B2B marketing experience, ideally in SaaS or enterprise tech with experience in Account Based Marketing

• Strong field marketing experience in LATAM, including event planning and execution

• Experience working with and managing external agencies

• Proven ability to work independently, manage competing priorities, and drive results with limited oversight

• Excellent project management and communication skills

• Fluency in Portuguese and English; Spanish is a strong plus

• Comfortable collaborating with remote, global teams across time zones

• Familiarity with HubSpot Marketing Hub

• Experience in channel or partner marketing

What We Offer

• Flexible work setup: Remote-first for Singapore, India, Indonesia, Malaysia; hybrid model for Vietnam.

• Comprehensive employee well-being benefits.

• Free ELSA Premium courses to polish your language skills

• Collaborative, international team culture.

• Opportunity to contribute to a fast-growing, well-funded Silicon Valley startup with global impact.